You make a purchase, and the brand recommends a product that pairs well with your purchase.
You search for a category of products and receive ads on Facebook for the major sellers of those products.
You browse a company’s website and receive a coupon from that company in your inbox a few days later.
In each of those cases, you have experienced targeted selling. Targeted selling is a powerful marketing strategy that dates back a long time. With the vast amount of data we have access to, plus the sophistication of modern marketing technology, targeted selling is more effective than ever.
Today’s post will outline the benefits of targeted selling, some examples of how the strategy comes to life, and how it can potentially help your business.