The QuaGrowth Blog

8 min read

Targeted Selling

By Jason on Apr 1, 2022 12:39:27 PM

You make a purchase, and the brand recommends a product that pairs well with your purchase.

You search for a category of products and receive ads on Facebook for the major sellers of those products.

You browse a company’s website and receive a coupon from that company in your inbox a few days later.

In each of those cases, you have experienced targeted selling. Targeted selling is a powerful marketing strategy that dates back a long time. With the vast amount of data we have access to, plus the sophistication of modern marketing technology, targeted selling is more effective than ever.

Today’s post will outline the benefits of targeted selling, some examples of how the strategy comes to life, and how it can potentially help your business. 

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7 min read

Product Recommendation Email

By Jason on Apr 1, 2022 12:37:33 PM

Every business wants their customer to associate their brand with positive feelings. They want to inspire admiration, advocacy, and even obsession. That is the business of the brand marketing team — to align their company’s image with the values of the customer.

On the other hand, there is the business of the product marketing team, which is slightly different. Achieving brand awareness and positive impressions is certainly an important goal for any company. 

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6 min read

Ecommerce Email Templates

By Jason on Apr 1, 2022 12:36:10 PM

What is the purpose of marketing?

It’s not a rhetorical question. We actually want to know. What is the purpose of creating promotional marketing material? It takes quite a bit of time, effort, and analysis, so it must serve an important purpose?

Is it to convert people into customers, to produce sales? Is it to increase awareness of your brand or product? Is it to engage in the dialogue surrounding the problem your product fundamentally solves?

Yes, marketing can achieve each of these goals.

Marketing is about forming and maintaining a relationship with your customer in the simplest terms. It is communication, and like in any other relationship, the style, strategy, and tone behind any communication can make or break it.

Human beings respond to how they’re spoken to. Marketing is a conversation between two human beings. Our principal goal as marketers is to speak to a customer and create goodwill, build trust, and maintain loyalty. We really just want people to say, “Oh, that brand? I love that brand.”

Here at Quagrowth, that’s the goal behind every email we send. It’s to communicate in a way that fosters and fortifies a relationship. And yes, if we do it right, that can and often does lead to a sale.

Today, we’re going to be talking about some email templates for eCommerce businesses that all ladder up the principles of relationship management. Keep reading for ways you can reach both new and existing customers via email. 

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9 min read

Post Purchase Emails

By Jason on Mar 2, 2022 2:19:13 PM

Look at all of the outlets people have when it comes to shopping. It’s no longer segregated to brick-and-mortar stores. Now there is an ever-growing web of competition in the market.

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9 min read

What Is a Drip Campaign?

By Jason on Mar 2, 2022 2:17:08 PM

Businesses want to draw in and connect with customers. It’s a basic part of their operating strategy, their operating plan. Thanks to email marketing leading, the door of opportunity swings open, allowing the touchpoints to surface and begin building relationships. 

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7 min read

Lower Funnel Marketing

By Jason on Mar 2, 2022 2:15:00 PM

Welcome to the marketing funnel. Are you familiar with it? It helps companies engage with their customers, mapping out their journey from start to finish. 

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7 min read

Top Of Funnel Marketing

By Jason on Mar 2, 2022 1:58:27 PM

We’ve all been a part of the marketing funnel, especially at the top. It may have been as early as last night. 

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11 min read

Retention Emails

By Jason on Jan 24, 2022 12:59:29 PM

Marketing is not just about gaining a new audience or prospective customers. It’s also about holding onto the current fan base, the ones showing loyalty to your company. In fact, it can cost up to 16 times more to actively market to new customers than to hold onto current ones.

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5 min read

Click Tracking

By Jason on Jan 24, 2022 12:57:59 PM

Emails are thoughtfully designed to capture the attention of your audience. Included in your email marketing, Call-To-Actions (CTAs) and other links provide subscribers the ability to engage with your eCommerce website. But how often are those links generating revenue?

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8 min read

Customer Service Philosophy

By Jason on Jan 24, 2022 12:56:07 PM

Customers are the life support to a business. They bring the sales model to fruition. Their satisfaction is at the forefront as marketers strive to create a marketing strategy to build brand loyalty. 

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6 min read

SMS & Email Marketing: A Dynamic Duo

By Jason on Jan 6, 2022 4:55:00 PM

Marketing used to be straightforward, using billboards or magazines to draw in a target audience. Today, technological advances allow for broader advertising techniques. To have the best results, marketers use multiple communication channels to engage their audience. But just like humans, some channels do not complement each other, and others work together amicably. 

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7 min read

Email Marketing Flow Chart

By Jason on Jan 5, 2022 4:51:00 PM

Why is email such an essential part of marketing campaigns? It’s simple. It works. Email marketing is one of the best investments you can make to maximize your return. Year after year, throughout industry trends that have come and gone, email marketing has proved its value.

Ready to invest more seriously in your email marketing? Great. Here’s where it gets a little more complicated. With new automated tools enabling marketers to send segmented and personalized messages, the task of sending an email is more complex and nuanced than ever before. Not to worry, we at Quagrowth are ready to help you make sense of it all.

Today, we will look at flow charts to better understand how automation can help you customize your customers’ experiences. We’ll detail:

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6 min read

Email Marketing Cost

By Jason on Jan 4, 2022 4:47:00 PM

You know what they say; it takes money to make money. Nowhere is that more true than in the world of marketing, where the make-up of your quarterly budget can make or break your earnings.

Wondering how you should split your budget up? Well, today, we’ll make a case for email marketing, a highly modular tool that, when used correctly, can see significant returns. We’ll detail:

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9 min read

eCommerce Email Marketing: 3 Tips To Drive Conversions

By Jason on Jan 3, 2022 4:39:00 PM

An eCommerce business is not simple to run. Building your customer base is key, and learning who to market to is part of your business strategy, but how can you engage with your audience and keep them coming back for more? 

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8 min read

Cross Channel Marketing

By Jason on Jan 2, 2022 4:33:00 PM

Cross Channel Marketing goes by many names. Whether your business calls it omnichannel or integrated campaign marketing, it’s all the same. The truth is, Cross Channel Marketing is the baseline for major brand campaigns. 

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8 min read

3 Email Marketing Best Practices: A 2022 Guide

By Jason on Jan 1, 2022 4:27:00 PM

New marketing channels are emerging thanks to the advancement of technology. But don’t drop email just yet. Keep it in your marketing plan. Email marketing remains a popular choice, standing as one of the most effective ways to engage with an audience. 

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9 min read

Win-Back Email Campaign

By Jason on Dec 20, 2021 6:58:00 AM

Everyone likes to be missed. It’s the equal and opposite sensation to FOMO. Knowing you’re wanted is an incredible impression that makes you feel validated and acknowledged. Psychologically speaking, it’s up there, which is why it makes for a pretty compelling marketing strategy.

But businesses miss customers a little differently. For one, what they’re actually missing is the sale rather than the just pleasure of a customer’s company. 

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9 min read

Automated Emails: How It Works and How To Send Them

By Jason on Dec 15, 2021 6:49:00 AM

Email marketing is a great tool to build into your marketing plan. Not only are you able to build relationships with a large target audience, but you can continue to promote products and services all at the touch of a button. 

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12 min read

The Ins and Outs of eCommerce Digital Marketing

By Jason on Dec 10, 2021 6:43:00 AM

eCommerce combined with digital marketing equals greater brand awareness. 

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12 min read

Six Tips To Maximize Your Welcome Email Series

By Jason on Dec 5, 2021 6:35:00 AM

When you’re just starting out with email automation, one of the first things you’ll hear about is the welcome email series. It may sound simple, but many marketers spend years trying to crack the perfect strategy. You want to welcome your customer to the inside circle without scaring them away.

When done right, the welcome series can be a key driver of triggered automation revenue. When done wrong, the welcome series can start your relationship with the customer on the wrong foot and mean missed out revenue for your business.

So what is a welcome email series, and how can you maximize their efficacy? All that and more with these six tips and best practices. 

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7 min read

7 Common Marketing Automation Myths To Know

By Jason on Dec 1, 2021 6:29:00 AM

In the past few years, automation, specifically marketing automation, has become increasingly popular among brands. If you’ve ever sat in a boardroom discussing marketing budget, you’re probably familiar with the term. Marketing automation promises efficiency, optimization, and, most importantly, increased revenue. 

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10 min read

Auto Email

By Jason on Nov 13, 2021 3:45:08 AM

You’ve seen all the headlines. ‘Automation is the Future,’ ‘In the Future, Everything Will be Automated’ ‘Automation is Coming For Your Jobs’

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5 min read

Convert HTML To Text

By Jason on Nov 13, 2021 3:34:34 AM

HTML vs. plaintext is the age-old email marketing debate, and it doesn’t seem to be cooling down any time soon. The fact is both have their advantages. Ultimately, every professional marketer must understand the right occasion to use each.

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7 min read

Email Marketing vs. Marketing Automation

By Jason on Nov 13, 2021 3:28:13 AM

When it comes to digital marketing, change is the only constant. New tools are being introduced semi-annually, and the best digital marketing campaigns spin multiple plates at once, reaching customers in multiple places with multiple messages.

It’s likely you’re already aware of the importance of email marketing in converting potential customers to buyers. You may be less clear on how email marketing is different from marketing automation, a newer tool that brings together some of those spinning plates.

Automation can be a turning point for busy digital marketers, bringing data and strategy together to elevate sales efforts and increase revenues. But what makes these two tools different?

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11 min read

Klaviyo vs. Mailchimp

By Jason on Nov 10, 2021 10:56:00 AM

Fact: email marketing works. 

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7 min read

Tips For the Best Black Friday Email Campaign

By Jason on Nov 10, 2021 6:59:00 AM

For most Americans, the final three months of the year mean gift shopping, holidays, and parties. For marketers, it means work. Black Friday is coming up soon.

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6 min read

Browse Abandonment Emails

By Jason on Nov 5, 2021 10:50:00 AM

Browse abandonment emails attempt to re-engage a customer who has browsed your site or searched for a specific product but didn’t add any items to their cart.

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9 min read

Full-Funnel Marketing Strategy: Keeping Customers Engaged with Your Business

By Jason on Nov 1, 2021 1:46:26 PM

Business is a journey. It does not thrive without customers. Thanks to marketing strategies, your business brand and image are known. The world continues to walk down the digital path, providing more outlets and options for brand awareness. But how do you market your business successfully? That’s easy; use a marketing funnel.

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11 min read

Email Marketing Trends in 2022

By Jason on Nov 1, 2021 1:38:21 PM

Emails have been around a long time, longer than the internet itself. Of course, the look and feel of email was much different than it is today. It continues to evolve faster than ever, making it important for you to be aware of the latest trends and projections. You want to keep up with the competition and reform your marketing plan accordingly, not fall behind with the times.

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9 min read

5 Ways Ecommerce Marketing Strategies Will Grow Your Business

By Jason on Nov 1, 2021 1:23:05 PM

 

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9 min read

Audience Segmentation - Knowing Who To Influence

By Jason on Nov 1, 2021 10:40:00 AM

When marketing a product or service, you want to reach out to everyone. Is that realistic? Maybe, but it won’t be simple. Begin leveraging audience segmentation in order to be effective when contacting potential buyers. 

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7 min read

Holiday Marketing Tips For eCommerce

By Jason on Nov 1, 2021 6:39:00 AM

For most American consumers, Christmas and the holiday shopping season is still a few months away, out of sight and out of mind. For marketers, holiday planning is in full swing. The biggest season for online sales is just over the horizon, which means huge Q4 revenue gains and website traffic are on their way soon.

Feeling overwhelmed? You’re not alone.

The holidays, especially in 2021, are a complex time for eCommerce marketers with a never-ending list of to-dos. 

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6 min read

3 Overlooked Email Ideas For 7-Figure Ecommerce Brands in 2021

By Jason on Aug 24, 2021 10:00:00 AM

Email marketing is an essential part of any ecommerce content marketing strategy. Not only this, email marketing is an extremely cost-effective and efficient way to get in touch with your customers and grow your business. There are many other ways to engage your email subscribers without always pushing new sales. Inform customers and win sales by implementing other email ideas into your email marketing strategy. In this blog post, we will highlight three of the most overlooked email marketing ideas for 7-figure ecommerce brands to use in future email marketing strategies. Whether you are leading your ecommerce company’s email efforts or outsourcing your email marketing services, these email ideas will help guide email messaging in upcoming email marketing campaigns.

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11 min read

Choosing An eCommerce Email Marketing Agency

By Jason on Jul 28, 2021 11:30:00 AM

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5 min read

Ranking #1 for Competitive Keywords w/ Kevin Miller CEO of Gr0

By Jason on Jul 28, 2021 4:15:00 AM

If you want to know how to outrank your competitors in organic search, this is the podcast for you.

Leveraging the power of PR, keyword research, and long-form articles can be the key to tremendous eCommerce organic growth. This episode will comfort, excite, and inform you on exactly how you can organically grow your brand without investing in paid media.

 
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8 min read

6 Klaviyo Email Marketing Tips

By Jason on Jul 12, 2021 11:00:00 AM

Klaviyo is an advanced email marketing platform that allows ecommerce and customer-centric businesses to create experiences that drive revenue, scale brands, and build online. If you are looking to build your business to the next level by growing your email contact list and creating valuable relationships, Klaviyo is an excellent tool for you and your team. You know the phrase, “Work smarter, not harder”!

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8 min read

5 Advanced Email List Segmentation Tips For Ecommerce in 2021

By Jason on Jul 7, 2021 11:15:00 AM

In 2021, it is a known fact that segmenting email campaigns for ecommerce companies lead to higher open rates, higher click-through rates, higher conversion rates, and overall better performance. In previous years, it was thought that following the “spray-and-pray” method, sending email campaigns to unsegmented subscribers, would lead to better engagement.

This “best practice” does the exact opposite guiding users directly to the unsubscribe button. Without personalization and segmentation methods implemented, email subscribers will be delivered email campaigns that simply do not make sense for them, wasting their time and yours. Email marketing is very much alive and email segmentation is one of the most important procedures to healthy email marketing campaigns.

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3 min read

Ecommerce Recruiting - How to Find the Best Talent & What to Pay Them

By Jason on May 4, 2021 4:00:00 AM

If you think you know how to get the best talent for your brand then this is the podcast for you.

Years of experience of hiring can still leave you closed off from these valuable insider tips. This episode will leave you with the best tips you can receive about the talent you are wanting.

 
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3 min read

How Plonk Wine Club keeps their Wine Unique /w Etty Klein

By Jason on Apr 14, 2021 6:04:43 PM

If you think that hands off is the best model for sustaining a product-based subscription service then this podcast has some news for you.

Regardless of all of the streaming subscription services, there remains a large market available for hand-crafted subscriptions delivered periodically.

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3 min read

Growing 3 Ecommerce Brands from $0 to 7 figures+ w/ Joel Reichert

By Jason on Apr 5, 2021 11:10:05 AM

Launching a brand is hard!

Launching and managing 3 successful eCommerce stores while working only 20 hours a week may seem impossible, but Joel pulls it off.

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3 min read

Compounding Local Commerce Profits with Adam Schlett

By Jason on Mar 24, 2021 4:25:08 PM

If you’re unaware of the intricacies of the business of cannabis then we’re about to open your mind to a new industry.

Regardless of the lack of awareness the public has had in the past, business like the ones we’re discussing in this episode will prove just how applicable E-commerce is to every industry.

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3 min read

Utilizing the Tools You Already have w/ Colin Dougherty

By Jason on Mar 10, 2021 11:52:28 AM

If you think there’s no way to start a business during COVID, this is the episode for you.

Even with this being the hardest time to be an entrepreneur, business still thrives and after today’s podcast, yours might too.

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4 min read

Compounding Your Business with Aaron Spivak

By Jason on Mar 4, 2021 2:15:26 PM

If you think it’s too late to start in a different market than the one you’re in then don’t worry, you’re wrong.
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3 min read

Growing Your Amazon and Marketplace Business With Jamin Arvig

By Jason on Feb 24, 2021 3:15:08 PM

If you think you’re Ecommerce brand is safe with Amazon and Walmart around then you’re about to be very surprised.

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4 min read

Jeremy Horowitz on Mastering Your Owned Channels

By Jason on Feb 18, 2021 12:40:42 PM

If you think eCommerce is just sending out emails then we’re about to open up a whole new world for you.

With the growing options of social media, advanced email marketing techniques, and now especially the field of SMS, eCommerce has never had more potential.

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3 min read

$0 in Advertising - How Ryan Maltbie Organically Grows BBQGrills.com

By Jason on Feb 16, 2021 11:09:41 AM

Not too long ago, many thought that eCommerce was just a fad. 

But nowadays, eCommerce has clearly created significant opportunities for brands across different industries.

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4 min read

How Public Rec became an 8 Figure Apparel Brand w/ Zach Goldstei‪n‬

By Jason on Feb 15, 2021 1:48:19 PM

What happens when you launch a successful Kickstarter and want to turn that campaign into a well known brand?

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3 min read

Dr. Squatch’s Viral Marketing Strategies with Drew Cowan

By Jason on Jan 27, 2021 3:50:30 PM

How do you make soap an irresistible product? You might start by creating hilariously viral YouTube videos that captures the masculine scents of soap.

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4 min read

Mat Bingham on how JustUNO Increases Conversion Rates

By Jason on Jan 20, 2021 2:45:00 AM

Conversion rate optimization is an interesting niche that’s often neglected by eCommerce businesses, but it can have a big impact on your bottom line.
 
When it comes to CRO, what Justuno, a leading conversion marketing and analytics platform, has to offer may just be one of the most overlooked aspects of eCommerce.
 
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3 min read

How to Approach Marketing in the Early Stages: Tuft & Paw

By Jason on Jan 12, 2021 6:04:24 PM

What should eCommerce businesses focus on in the early stages?

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3 min read

SMS & Email Marketing: A Dynamic Duo

By Jason on Jan 7, 2021 1:03:50 PM

90% of all text messages are opened within the first 3 minutes of being received.  

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4 min read

Built on YouTube: Patrick Adair's 7-figure Growth with Lewis Fausett

By Jason on Dec 29, 2020 5:10:00 PM

A lot of businesses think of eCommerce marketing as a combination of making their product look amazing, buying more ad space, and selling, selling, selling.

But there’s more to successful eCommerce marketing than that.

 
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4 min read

3 Best Email Marketing Practices For 2021

By Jason on Dec 28, 2020 6:15:00 AM

With 2020 about to be literally hindsight, we can look towards 2021 with a clearer vision. The new year ahead is likely to bring more changes and being on top of your email marketing game should be a top priority.  

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3 min read

The Data Science Behind Klaviyo with Michael Lawson

By Jason on Dec 21, 2020 1:26:55 PM

Everyone’s looking for an edge in the eCommerce space.

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5 min read

Ryan Gruss on How to Get Your Brand Acquired By A Fortune 500 Company

By Jason on Dec 18, 2020 9:52:45 AM

One of the best parts of my job is working with creatives-turned-entrepreneurs to help them accelerate their brand growth. I get really pumped when I’m able to help them become more attractive to larger companies looking to buy. When a Fortune 500 brand comes knocking, you better be ready!

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3 min read

How Ecommerce Paid Acquisition is Changing in 2021 with Art Villalobos

By Jason on Dec 17, 2020 8:34:55 PM

 
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6 min read

Conversion Rate Optimization To Drive Email Subscribers

By Jason on Oct 30, 2020 11:18:56 PM

At the end of the day, what is our primary task as online marketers?

It’s to provide communication or an experience that inspires our website visitors to execute the desired outcome. Now that outcome might be making purchases or adding items to a shopping cart, signing up for an email newsletter, telling a friend about your brand, or engaging with your Instagram feed.

There are a number of goals that can be valuable to a brand and they don’t all necessarily serve a sales function.

So if that’s the case, the real question for every marketer becomes, how do I improve on the number of people who are doing my desired action? How can I tweak the message, edit my approach, or try something new to get small but meaningful upticks in desired behaviors?

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8 min read

Email Is Not Dead: Email Marketing in 2021

By Jason on Sep 11, 2020 1:47:33 PM

Email marketing is alive and thriving like never before, but engagement between brands has changed. Read on to learn more about email marketing and why it remains a valuable form of communication.

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7 min read

How To Stop Emails Going to Spam: A Complete Guide

By Jason on Aug 7, 2020 9:45:00 AM

Emails stand strong when it comes to communication. They aren’t going anywhere soon. Instead, they remain at the top of the food chain to influence subscribers and build a customer base. But are they traveling to the proper destination?

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7 min read

The Oops Email: How To Fix Email Marketing Mistakes

By Jason on Jul 28, 2020 12:15:00 AM

Everyone makes mistakes. But in the world of email marketing, a mistake can be costly.

More likely than not, you’ve been on the receiving end of a botched promotional email. The sender might have spelled your name wrong, sent an image that doesn’t load, or included a faulty link. 

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19 min read

7 Tips To Reach The Gmail Inbox

By Jason on Jul 27, 2020 1:18:00 PM

Ever watched the movie Snatch? In one iconic poster for the Guy Ritchie movie, Brad Pitt is shown ready to fight someone two or three times as big as him.

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3 min read

Conversational Marketing 101

By Jason on Jul 24, 2020 2:25:00 PM

Let’s talk about the digital marketing channel I’m most excited in 2021: conversational marketing.

Conversational Marketing includes SMS, Messenger, Slack, Whatsapp, or any platform where you can have an instant one on one conversation.

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11 min read

Building Email Funnels To Grow Your Business

By Jason on Jul 10, 2020 4:38:00 PM

You’ve heard about “email funnels” and how you can use them to grow your business. But what is a funnel? How can it help with your customer outreach?

An email marketing funnel is a way to organize your communication approach with your potential customers. It helps you:

  • Send the right emails at the right time, to the right people
  • Establish an engaging customer relationship
  • Build better relationships
  • Drive ROI

Creating and optimizing your email sales funnel creates new opportunities for your business. Let's get into the nitty-gritty of building email marketing funnels to grow your business and you'll start to understand why.

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9 min read

Healthcare Email Marketing: How To Build a Killer Campaign

By Jason on Jun 30, 2020 10:14:00 AM

Most consumers expect to receive emails from their favorite brands touting sales and new products, but email marketing can be used in many more industries besides eCommerce.

Healthcare is a perfect example. 

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8 min read

Facebook Ads vs. Email Marketing: Which Is Better?

By Jason on Jun 4, 2020 6:30:00 AM

With over 2.6 billion monthly active users in 2020, Facebook is the biggest social network in the world.

It seems that every business wants to get in on the action; a Salesforce study says 66 percent of a typical business advertising budget will go to paid ads on Facebook and other social platforms.

But there are some problems, and an often-overlooked “oldie but goodie” may be the key to unlocking better ROI from your marketing spend.

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3 min read

3 Tips For eCommerce Email Marketing Campaigns That Convert

By Jason on May 29, 2020 6:29:01 PM

Let’s talk about the state of email marketing. What are some of the trends that we’re seeing? How are leaders in Fashion & Apparel, Health & Wellness, CBD—all the top eCommerce innovators—approaching their marketing messaging in 2021?

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6 min read

The AI Revolution: How AI is Disrupting B2B Marketing & Sales

By Jason on Oct 29, 2019 6:30:00 AM

The AI Revolution: How AI is Disrupting B2B Marketing & Sales

Since the turn of the 21st century, scientists, mathematicians, and futurists have predicted dates when humanoid robots might one day take over the world through nefarious methods.

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4 min read

3 B2B Sales Strategies For Ultimate Success

By Jason on Oct 16, 2019 6:00:00 AM

I’ll admit it, I’ve been on a Sales movie binge of late. From Glengarry Glen Ross to The Wolf of Wall Street, there’s some great flicks out there that hardcore sales professionals quote religiously.

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3 min read

The ABC's of B2B Lead Generation

By Jason on Oct 4, 2019 1:42:28 PM

ABC! Always. Be. Closing.

The legendary Glengarry Glen Ross movie gave us the framework in the early 90’s that inspired a generation of eager salesmen and women to be in the mindset of closing deals by any means possible.

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4 min read

Advanced B2B Marketing Strategies

By Jason on Sep 16, 2019 6:30:00 AM

Warning: The following content contains graphic material not suitable for beginners. An expert’s consent is strongly advised.

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12 min read

What is Email Automation

By Jason on Sep 11, 2019 9:13:45 AM

In 1971, Ray Tomlinson, a computer programmer at MIT, sent the most insignificant message on a system called ARPANET. He personally doesn’t remember what he sent, but it was along the lines of TEST123 or QWERTY.

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5 min read

Hubspot Email Automation: An Honest Review

By Jason on Sep 2, 2019 8:00:00 AM

Since launching in 2005, Hubspot has made a number of updates to keep up with the Marketing Automation industry.

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4 min read

What Is Conversational Marketing?

By Jason on Aug 29, 2019 9:00:00 AM

Let’s have a conversation!

Most of us have heard about Conversational Marketing in the past two years.

  • What is Conversational Marketing?
  • How can it Benefit my Company?

These are legitimate questions that prospects ask us. I’ll answer as best as I can!

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3 min read

Why You Need Influencer Marketing - Ultimate Influencer Marketing Tips

By Jason on Aug 25, 2019 3:02:40 PM

It seems like it was only yesterday the term "influencer" became a thing. Now, influencers, and consequently, "influencer marketing" has taken the online world by storm.

With 3.484 billion social media users worldwide in 2019, it's not surprising to see why influencers are trending. More than 3/4 of Facebook users and 1/2 of Instagram users also use the platforms daily, exposing themselves to influencer content every single day.

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8 min read

Cold Email: How to Optimize for Deliverability

By Jason on Aug 4, 2019 12:51:25 AM

Email is a great marketing tool that allows you to reach hundreds or thousands of people instantly. But no matter how many emails you send each week, you won’t get any results if those emails don’t even reach your recipients’ inboxes.

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3 min read

5 Marketing Automation Myths

By Jason on Aug 1, 2019 9:30:00 AM

In the past few years, automation, specifically marketing automation, has become increasingly popular among brands.

Many people equate automation with efficiency, so it’s not surprising to see many business owners looking into purchasing marketing automation software or hiring a marketing automation specialist to make their marketing process more streamlined.

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2 min read

$5 Billion FTC Fine: What It Means for Marketers

By Jason on Jul 30, 2019 9:30:00 AM

On July 12, 2019, the Federal Trade Commission (FTC) fined Facebook with a record-setting $5 billion for violations to the 2012 agreement Facebook entered with the FTC.

Under the 2012 consent decree, Facebook was required to adhere to certain rules that protected their users’ privacy.

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7 min read

5 Conversational Marketing Growth Hacks for eCommerce

By Jason on Jul 24, 2019 5:00:00 PM

Is there anything worse than waiting on hold with customer service? From the terrible music to repetitive automated messages to the painful wait times, if we don’t spend another second on hold, it’ll be too soon.

That’s why as both brand marketers and consumers ourselves, we’re thankful for the advent of SMS-based customer service.

When you think of SMS, you probably think of texting with your friends and family members. However, modern eCommerce has harnessed the power of SMS to improve and simplify customer service communications.

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2 min read

3 Tips to Maximize the Welcome Series

By Jason on Jul 22, 2019 12:53:09 AM

When you’re just starting out with email automation, one of the first things that you’re going to learn about is the welcome series email. The Welcome Series is one of the most if not the biggest driver of triggered automation revenue.

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