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The QuaGrowth Blog

6 min read

The AI Revolution is Here

By Jason on Oct 29, 2019 6:30:00 AM

The AI Revolution: How AI is Disrupting B2B Marketing & Sales

Since the turn of the 21st century, scientists, mathematicians, and futurists have predicted dates when humanoid robots might one day take over the world through nefarious methods.

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4 min read

3 B2B Sales Strategies for Ultimate Success

By Jason on Oct 16, 2019 6:00:00 AM

I’ll admit it, I’ve been on a Sales movie binge of late. From Glengarry Glen Ross to The Wolf of Wall Street, there’s some great flicks out there that hardcore sales professionals quote religiously.

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3 min read

The ABC's of B2B Lead Generation

By Jason on Oct 4, 2019 1:42:28 PM

ABC! Always. Be. Closing.

The legendary Glengarry Glen Ross movie gave us the framework in the early 90’s that inspired a generation of eager salesmen and women to be in the mindset of closing deals by any means possible.

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4 min read

Advanced B2B Marketing Strategies for 2019

By Jason on Sep 16, 2019 6:30:00 AM

Warning: The following content contains graphic material not suitable for beginners. An expert’s consent is strongly advised.

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4 min read

What is Email Automation

By Jason on Sep 11, 2019 9:13:45 AM

In 1971, Ray Tomlinson, a computer programmer at MIT, sent the most insignificant message on a system called ARPANET. He personally doesn’t remember what he sent, but it was along the lines of TEST123 or QWERTY.

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3 min read

An Honest Review of the Hubspot Email Automation Platform

By Jason on Sep 2, 2019 8:00:00 AM

Inbound2019 is days away! This will be the QuaGrowth’s team first time attending the event in Boston. I want to take a deep dive into the Hubspot platform to go over some of the benefits and best use cases. 

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4 min read

What is Conversational Marketing

By Jason on Aug 29, 2019 9:00:00 AM

Let’s have a conversation!

Most of us have heard about Conversational Marketing in the past two years.

  • What is Conversational Marketing?
  • How can it Benefit my Company?
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3 min read

Why You Need Influencer Marketing - Ultimate Influencer Marketing Tips

By Jason on Aug 25, 2019 3:02:40 PM

It seems like it was only yesterday the term "influencer" became a thing. Now, influencers, and consequently, "influencer marketing" has taken the online world by storm.

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3 min read

Cold Email: How to Optimize for Deliverability

By Jason on Aug 4, 2019 12:51:25 AM

Email is a great marketing tool that allows you to reach hundreds or thousands of people instantly. But no matter how many emails you send each week, you won’t get any results if those emails don’t even reach your recipients’ inboxes.

Topics: B2B Sales
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3 min read

5 Myths About Marketing Automation

By Jason on Aug 1, 2019 9:30:00 AM

In the past few years, automation, specifically marketing automation, has become increasingly popular among brands. Many people equate automation with efficiency, so it’s not surprising to see many business owners looking into purchasing marketing automation software or hiring a marketing automation specialist to make their marketing process more streamlined.

Topics: B2B Email
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2 min read

$5 Billion FTC Fine: What It Means for Marketers

By Jason on Jul 30, 2019 9:30:00 AM

On July 12, 2019, the Federal Trade Commission (FTC) fined Facebook with a record-setting $5 billion for violations to the 2012 agreement Facebook entered with the FTC.

Topics: News
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2 min read

3 Conversational Marketing Growth Hacks for eCommerce

By Jason on Jul 24, 2019 5:00:00 PM

Conversational marketing, or more popularly known as chatbots are all the rage in eCommerce marketing these days. With the growing number of business owners who are now using some form of messenger marketing or chatbot. The increase in chatbot usage is so staggering that Gartner predicts that the average person will have more conversations with a chatbot than with their spouses by 2020.

Topics: eCommerce
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2 min read

3 Tips to Maximize the Welcome Series

By Jason on Jul 22, 2019 12:53:09 AM

When you’re just starting out with email automation, one of the first things that you’re going to learn about is the welcome series email. The Welcome Series is one of the most if not the biggest driver of triggered automation revenue.

Topics: eCommerce
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