The QuaGrowth Blog

3 min read

Ecommerce Recruiting - How to Find the Best Talent & What to Pay Them

By Jason on May 4, 2021 4:00:00 AM

If you think you know how to get the best talent for your brand then this is the podcast for you.

Years of experience of hiring can still leave you closed off from these valuable insider tips. This episode will leave you with the best tips you can receive about the talent you are wanting.

 
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3 min read

How Plonk Wine Club keeps their Wine Unique /w Etty Klein

By Jason on Apr 14, 2021 6:04:43 PM

If you think that hands off is the best model for sustaining a product-based subscription service then this podcast has some news for you.

Regardless of all of the streaming subscription services, there remains a large market available for hand-crafted subscriptions delivered periodically.

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3 min read

Growing 3 Ecommerce Brands from $0 to 7 figures+ w/ Joel Reichert

By Jason on Apr 5, 2021 11:10:05 AM

Launching a brand is hard!

Launching and managing 3 successful eCommerce stores while working only 20 hours a week may seem impossible, but Joel pulls it off.

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3 min read

Compounding Local Commerce Profits with Adam Schlett

By Jason on Mar 24, 2021 4:25:08 PM

If you’re unaware of the intricacies of the business of cannabis then we’re about to open your mind to a new industry.

Regardless of the lack of awareness the public has had in the past, business like the ones we’re discussing in this episode will prove just how applicable E-commerce is to every industry.

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3 min read

Utilizing the Tools You Already have w/ Colin Dougherty

By Jason on Mar 10, 2021 11:52:28 AM

If you think there’s no way to start a business during COVID, this is the episode for you.

Even with this being the hardest time to be an entrepreneur, business still thrives and after today’s podcast, yours might too.

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4 min read

Compounding Your Business with Aaron Spivak

By Jason on Mar 4, 2021 2:15:26 PM

If you think it’s too late to start in a different market than the one you’re in then don’t worry, you’re wrong.
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3 min read

Growing Your Amazon and Marketplace Business With Jamin Arvig

By Jason on Feb 24, 2021 3:15:08 PM

If you think you’re Ecommerce brand is safe with Amazon and Walmart around then you’re about to be very surprised.

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4 min read

Jeremy Horowitz on Mastering Your Owned Channels

By Jason on Feb 18, 2021 12:40:42 PM

If you think eCommerce is just sending out emails then we’re about to open up a whole new world for you.

With the growing options of social media, advanced email marketing techniques, and now especially the field of SMS, eCommerce has never had more potential.

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3 min read

$0 in Advertising - How Ryan Maltbie Organically Grows BBQGrills.com

By Jason on Feb 16, 2021 11:09:41 AM

Not too long ago, many thought that eCommerce was just a fad. 

But nowadays, eCommerce has clearly created significant opportunities for brands across different industries.

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4 min read

How Public Rec became an 8 Figure Apparel Brand w/ Zach Goldstei‪n‬

By Jason on Feb 15, 2021 1:48:19 PM

What happens when you launch a successful Kickstarter and want to turn that campaign into a well known brand?

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3 min read

Dr. Squatch’s Viral Marketing Strategies with Drew Cowan

By Jason on Jan 27, 2021 3:50:30 PM

How do you make soap an irresistible product? You might start by creating hilariously viral YouTube videos that captures the masculine scents of soap.

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4 min read

Mat Bingham on how JustUNO Increases Conversion Rates

By Jason on Jan 20, 2021 2:45:00 AM

Conversion rate optimization is an interesting niche that’s often neglected by eCommerce businesses, but it can have a big impact on your bottom line.
 
When it comes to CRO, what Justuno, a leading conversion marketing and analytics platform, has to offer may just be one of the most overlooked aspects of eCommerce.
 
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3 min read

How to Approach Marketing in the Early Stages: Tuft & Paw

By Jason on Jan 12, 2021 6:04:24 PM

What should eCommerce businesses focus on in the early stages?

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3 min read

A Dynamic Duo: SMS + Email Marketing

By Jason on Jan 7, 2021 1:03:50 PM

90% of all text messages are opened within the first 3 minutes of being received.  

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4 min read

Built on YouTube: Patrick Adair's 7-figure Growth with Lewis Fausett

By Jason on Dec 29, 2020 5:10:00 PM

A lot of businesses think of eCommerce marketing as a combination of making their product look amazing, buying more ad space, and selling, selling, selling.

But there’s more to successful eCommerce marketing than that.

 
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4 min read

3 Best Email Marketing Practices for 2021

By Jason on Dec 28, 2020 6:15:00 AM

With 2020 about to be literally hindsight, we can look towards 2021 with a clearer vision. The new year ahead is likely to bring more changes and being on top of your email marketing game should be a top priority.  

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3 min read

The Data Science Behind Klaviyo with Michael Lawson

By Jason on Dec 21, 2020 1:26:55 PM

Everyone’s looking for an edge in the eCommerce space.

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5 min read

Ryan Gruss on How to Get Your Brand Acquired By A Fortune 500 Company

By Jason on Dec 18, 2020 9:52:45 AM

One of the best parts of my job is working with creatives-turned-entrepreneurs to help them accelerate their brand growth. I get really pumped when I’m able to help them become more attractive to larger companies looking to buy. When a Fortune 500 brand comes knocking, you better be ready!

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3 min read

How Ecommerce Paid Acquisition is Changing in 2021 with Art Villalobos

By Jason on Dec 17, 2020 8:34:55 PM

 
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3 min read

Conversion Rate Optimization (CRO) To Drive Email Subscribers

By Jason on Oct 30, 2020 11:18:56 PM

One of my favorite marketing topics is CRO, or conversion rate optimization.

Conversion rate optimization (CRO) is one of the most overlooked aspects of email marketing. We spend money (advertising dollars) to acquire more subscribers, but the best subscriber is one that keeps buying over and over and over and over again.

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3 min read

Email Is Not Dead!

By Jason on Sep 11, 2020 1:47:33 PM

We've said it before and we'll say it again: email is not dead. This is one of my favorite topics to talk about because the death of email was predicted 15-20 years ago. 

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4 min read

How To Get Out of The Spam Folder

By Jason on Aug 7, 2020 9:45:00 AM

You send out a lot of emails to promote your business. But something's wrong ... You’re starting to realize that not every email you send is going to the inbox. What do you do?

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3 min read

The Oops Email: How To Fix Email Marketing Mistakes

By Jason on Jul 28, 2020 12:15:00 AM

So what happens if you make a mistake? Today we’re going to talk about the oops email. If you’ve done email marketing long enough, there will come a point where you will make a mistake.

Minor mistakes here and there aren’t the end of the world. Bigger mistakes (like emailing to subscribers who opted out or sending your emails to purchased lists) will reduce your deliverability and you on blocklists.

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3 min read

4 Tips To Reach The Gmail Inbox

By Jason on Jul 27, 2020 1:18:00 PM

Ever watch the movie Snatch? In one iconic poster for the Guy Ritchie movie, Brad Pitt is shown ready to fight someone two or three times as big as him.

Today we're going to talk about how you can fight and beat the big bad gorilla you're facing with your email marketing campaigns.

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3 min read

Conversational Marketing 101

By Jason on Jul 24, 2020 2:25:00 PM

Let’s talk about the digital marketing channel I’m most excited in 2021: conversational marketing.

Conversational Marketing includes SMS, Messenger, Slack, Whatsapp, or any platform where you can have an instant one on one conversation.

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11 min read

Building Email Funnels To Grow Your Business

By Jason on Jul 10, 2020 4:38:00 PM

You’ve heard about “email funnels” and how you can use them to grow your business. But what is a funnel? How can it help with your customer outreach?

An email marketing funnel is a way to organize your communication approach with your potential customers. It helps you:

  • Send the right emails at the right time, to the right people
  • Establish an engaging customer relationship
  • Build better relationships
  • Drive ROI

Creating and optimizing your email sales funnel creates new opportunities for your business. Let's get into the nitty-gritty of building email marketing funnels to grow your business and you'll start to understand why.

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6 min read

How Health & Wellness Brands Build Killer Email Marketing Campaigns

By Jason on Jun 30, 2020 10:14:00 AM

The Health and Wellness industry is made up of brands promoting physical and mental wellbeing: Personal care and beauty, nutrition and weight loss get the lion’s share of the business. CBD businesses are a growing segment of the market, as are wellness tourism, meditation, spa retreats and wearable tech.

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8 min read

Facebook Ads Too Expensive? Brands Investing BIG in Email Marketing

By Jason on Jun 4, 2020 6:30:00 AM

With over 2.6 billion monthly active users in 2020, Facebook is the biggest social network in the world.

It seems that every business wants to get in on the action; a Salesforce study says 66 percent of a typical business advertising budget will go to paid ads on Facebook and other social platforms.

But there are some problems, and an often-overlooked “oldie but goodie” may be the key to unlocking better ROI from your marketing spend.

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3 min read

3 Tips for eCommerce Email Marketing Campaigns That Convert

By Jason on May 29, 2020 6:29:01 PM

Let’s talk about the state of email marketing. What are some of the trends that we’re seeing? How are leaders in Fashion & Apparel, Health & Wellness, CBD—all the top eCommerce innovators—approaching their marketing messaging in 2021?

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6 min read

The AI Revolution is Here

By Jason on Oct 29, 2019 6:30:00 AM

The AI Revolution: How AI is Disrupting B2B Marketing & Sales

Since the turn of the 21st century, scientists, mathematicians, and futurists have predicted dates when humanoid robots might one day take over the world through nefarious methods.

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4 min read

3 B2B Sales Strategies for Ultimate Success

By Jason on Oct 16, 2019 6:00:00 AM

I’ll admit it, I’ve been on a Sales movie binge of late. From Glengarry Glen Ross to The Wolf of Wall Street, there’s some great flicks out there that hardcore sales professionals quote religiously.

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3 min read

The ABC's of B2B Lead Generation

By Jason on Oct 4, 2019 1:42:28 PM

ABC! Always. Be. Closing.

The legendary Glengarry Glen Ross movie gave us the framework in the early 90’s that inspired a generation of eager salesmen and women to be in the mindset of closing deals by any means possible.

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4 min read

Advanced B2B Marketing Strategies

By Jason on Sep 16, 2019 6:30:00 AM

Warning: The following content contains graphic material not suitable for beginners. An expert’s consent is strongly advised.

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4 min read

What is Email Automation

By Jason on Sep 11, 2019 9:13:45 AM

In 1971, Ray Tomlinson, a computer programmer at MIT, sent the most insignificant message on a system called ARPANET. He personally doesn’t remember what he sent, but it was along the lines of TEST123 or QWERTY.

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3 min read

An Honest Review of the Hubspot Email Automation Platform

By Jason on Sep 2, 2019 8:00:00 AM

Since launching in 2005, Hubspot has made a number of updates to keep up with the Marketing Automation industry.

Spoiler Alert – QuaGrowth uses the platform internally!

However, my review won’t be all roses and ponies. Hubspot does have some downsides depending on the usecase. I’m sure some of the sales reps at Hubspot will chase me down at Inbound2019 and beg to differ! Again, this is my personal opinion.

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4 min read

What is Conversational Marketing

By Jason on Aug 29, 2019 9:00:00 AM

Let’s have a conversation!

Most of us have heard about Conversational Marketing in the past two years.

  • What is Conversational Marketing?
  • How can it Benefit my Company?

These are legitimate questions that prospects ask us. I’ll answer as best as I can!

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3 min read

Why You Need Influencer Marketing - Ultimate Influencer Marketing Tips

By Jason on Aug 25, 2019 3:02:40 PM

It seems like it was only yesterday the term "influencer" became a thing. Now, influencers, and consequently, "influencer marketing" has taken the online world by storm.

With 3.484 billion social media users worldwide in 2019, it's not surprising to see why influencers are trending. More than 3/4 of Facebook users and 1/2 of Instagram users also use the platforms daily, exposing themselves to influencer content every single day.

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3 min read

Cold Email: How to Optimize for Deliverability

By Jason on Aug 4, 2019 12:51:25 AM

Email is a great marketing tool that allows you to reach hundreds or thousands of people instantly. But no matter how many emails you send each week, you won’t get any results if those emails don’t even reach your recipients’ inboxes.

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3 min read

5 Myths About Marketing Automation

By Jason on Aug 1, 2019 9:30:00 AM

In the past few years, automation, specifically marketing automation, has become increasingly popular among brands.

Many people equate automation with efficiency, so it’s not surprising to see many business owners looking into purchasing marketing automation software or hiring a marketing automation specialist to make their marketing process more streamlined.

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2 min read

$5 Billion FTC Fine: What It Means for Marketers

By Jason on Jul 30, 2019 9:30:00 AM

On July 12, 2019, the Federal Trade Commission (FTC) fined Facebook with a record-setting $5 billion for violations to the 2012 agreement Facebook entered with the FTC.

Under the 2012 consent decree, Facebook was required to adhere to certain rules that protected their users’ privacy.

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2 min read

3 Conversational Marketing Growth Hacks for eCommerce

By Jason on Jul 24, 2019 5:00:00 PM

Conversational marketing, or more popularly known as chatbots are all the rage in eCommerce marketing these days. With the growing number of business owners who are now using some form of messenger marketing or chatbot. The increase in chatbot usage is so staggering that Gartner predicts that the average person will have more conversations with a chatbot than with their spouses by 2021.

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2 min read

3 Tips to Maximize the Welcome Series

By Jason on Jul 22, 2019 12:53:09 AM

When you’re just starting out with email automation, one of the first things that you’re going to learn about is the welcome series email. The Welcome Series is one of the most if not the biggest driver of triggered automation revenue.

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