QuaGrowth, an Email Marketing Agency for 7 figure plus eCommerce brands, was acquired today by GR0. Here's the article in AdWeek announcing the QuaGrowth acquisition. The below content was taken directly from the QuaGrowth Newsletter. 

QuaGrowth acquired by GR0, a SEO and Digital Marketing Agency

I have some special news today. QuaGrowth is officially acquired by GR0, a SEO and Digital Marketing Agency in Los Angeles, California. A 3 1/2 year journey comes to an end while a new one begins.I started QuaGrowth on Jan 1st 2019 after leaving my previous agency, MuteSix, looking for a new challenge. Although I had spent about 5 years working on eCommerce, QuaGrowth originally started out as a B2B Agency. I was gung-ho about attending all the biggest conferences to sell my services and become a world-renowned speaker for all things B2B Marketing. I went to Hubspot’s INBOUND, Drift’s HyperGrowth, and Gong’s Celebrate conferences to name a few. After I returned home from these conferences, I started getting referrals, but not B2B referrals. These were eCommerce referrals from big brands that needed help. I learned a very important lesson that day: Focus on what you know and double down on that! What I knew very well was eCommerce.

You make a purchase, and the brand recommends a product that pairs well with your purchase.

You search for a category of products and receive ads on Facebook for the major sellers of those products.

You browse a company’s website and receive a coupon from that company in your inbox a few days later.

In each of those cases, you have experienced targeted selling. Targeted selling is a powerful marketing strategy that dates back a long time. With the vast amount of data we have access to, plus the sophistication of modern marketing technology, targeted selling is more effective than ever.

Today’s post will outline the benefits of targeted selling, some examples of how the strategy comes to life, and how it can potentially help your business. 

Every business wants their customer to associate their brand with positive feelings. They want to inspire admiration, advocacy, and even obsession. That is the business of the brand marketing team — to align their company’s image with the values of the customer.

On the other hand, there is the business of the product marketing team, which is slightly different. Achieving brand awareness and positive impressions is certainly an important goal for any company. 

What is the purpose of marketing?

It’s not a rhetorical question. We actually want to know. What is the purpose of creating promotional marketing material? It takes quite a bit of time, effort, and analysis, so it must serve an important purpose?

Is it to convert people into customers, to produce sales? Is it to increase awareness of your brand or product? Is it to engage in the dialogue surrounding the problem your product fundamentally solves?

Yes, marketing can achieve each of these goals.

Marketing is about forming and maintaining a relationship with your customer in the simplest terms. It is communication, and like in any other relationship, the style, strategy, and tone behind any communication can make or break it.

Human beings respond to how they’re spoken to. Marketing is a conversation between two human beings. Our principal goal as marketers is to speak to a customer and create goodwill, build trust, and maintain loyalty. We really just want people to say, “Oh, that brand? I love that brand.”

Here at Quagrowth, that’s the goal behind every email we send. It’s to communicate in a way that fosters and fortifies a relationship. And yes, if we do it right, that can and often does lead to a sale.

Today, we’re going to be talking about some email templates for eCommerce businesses that all ladder up the principles of relationship management. Keep reading for ways you can reach both new and existing customers via email. 

Look at all of the outlets people have when it comes to shopping. It’s no longer segregated to brick-and-mortar stores. Now there is an ever-growing web of competition in the market.

Businesses want to draw in and connect with customers. It’s a basic part of their operating strategy, their operating plan. Thanks to email marketing leading, the door of opportunity swings open, allowing the touchpoints to surface and begin building relationships. 

Welcome to the marketing funnel. Are you familiar with it? It helps companies engage with their customers, mapping out their journey from start to finish. 

We’ve all been a part of the marketing funnel, especially at the top. It may have been as early as last night. 

Marketing is not just about gaining a new audience or prospective customers. It’s also about holding onto the current fan base, the ones showing loyalty to your company. In fact, it can cost up to 16 times more to actively market to new customers than to hold onto current ones.

Emails are thoughtfully designed to capture the attention of your audience. Included in your email marketing, Call-To-Actions (CTAs) and other links provide subscribers the ability to engage with your eCommerce website. But how often are those links generating revenue?

Customers are the life support to a business. They bring the sales model to fruition. Their satisfaction is at the forefront as marketers strive to create a marketing strategy to build brand loyalty. 

Marketing used to be straightforward, using billboards or magazines to draw in a target audience. Today, technological advances allow for broader advertising techniques. To have the best results, marketers use multiple communication channels to engage their audience. But just like humans, some channels do not complement each other, and others work together amicably. 

Why is email such an essential part of marketing campaigns? It’s simple. It works. Email marketing is one of the best investments you can make to maximize your return. Year after year, throughout industry trends that have come and gone, email marketing has proved its value.

Ready to invest more seriously in your email marketing? Great. Here’s where it gets a little more complicated. With new automated tools enabling marketers to send segmented and personalized messages, the task of sending an email is more complex and nuanced than ever before. Not to worry, we at Quagrowth are ready to help you make sense of it all.

Today, we will look at flow charts to better understand how automation can help you customize your customers’ experiences. We’ll detail:

You know what they say; it takes money to make money. Nowhere is that more true than in the world of marketing, where the make-up of your quarterly budget can make or break your earnings.

Wondering how you should split your budget up? Well, today, we’ll make a case for email marketing, a highly modular tool that, when used correctly, can see significant returns. We’ll detail:

An eCommerce business is not simple to run. Building your customer base is key, and learning who to market to is part of your business strategy, but how can you engage with your audience and keep them coming back for more? 

Cross Channel Marketing goes by many names. Whether your business calls it omnichannel or integrated campaign marketing, it’s all the same. The truth is, Cross Channel Marketing is the baseline for major brand campaigns. 

New marketing channels are emerging thanks to the advancement of technology. But don’t drop email just yet. Keep it in your marketing plan. Email marketing remains a popular choice, standing as one of the most effective ways to engage with an audience. 

Everyone likes to be missed. It’s the equal and opposite sensation to FOMO. Knowing you’re wanted is an incredible impression that makes you feel validated and acknowledged. Psychologically speaking, it’s up there, which is why it makes for a pretty compelling marketing strategy.

But businesses miss customers a little differently. For one, what they’re actually missing is the sale rather than the just pleasure of a customer’s company. 

Email marketing is a great tool to build into your marketing plan. Not only are you able to build relationships with a large target audience, but you can continue to promote products and services all at the touch of a button. 

eCommerce combined with digital marketing equals greater brand awareness. 

When you’re just starting out with email automation, one of the first things you’ll hear about is the welcome email series. It may sound simple, but many marketers spend years trying to crack the perfect strategy. You want to welcome your customer to the inside circle without scaring them away.

When done right, the welcome series can be a key driver of triggered automation revenue. When done wrong, the welcome series can start your relationship with the customer on the wrong foot and mean missed out revenue for your business.

So what is a welcome email series, and how can you maximize their efficacy? All that and more with these six tips and best practices. 

In the past few years, automation, specifically marketing automation, has become increasingly popular among brands. If you’ve ever sat in a boardroom discussing marketing budget, you’re probably familiar with the term. Marketing automation promises efficiency, optimization, and, most importantly, increased revenue. 

You’ve seen all the headlines. ‘Automation is the Future,’ ‘In the Future, Everything Will be Automated’ ‘Automation is Coming For Your Jobs’

HTML vs. plaintext is the age-old email marketing debate, and it doesn’t seem to be cooling down any time soon. The fact is both have their advantages. Ultimately, every professional marketer must understand the right occasion to use each.

When it comes to digital marketing, change is the only constant. New tools are being introduced semi-annually, and the best digital marketing campaigns spin multiple plates at once, reaching customers in multiple places with multiple messages.

It’s likely you’re already aware of the importance of email marketing in converting potential customers to buyers. You may be less clear on how email marketing is different from marketing automation, a newer tool that brings together some of those spinning plates.

Automation can be a turning point for busy digital marketers, bringing data and strategy together to elevate sales efforts and increase revenues. But what makes these two tools different?

Fact: email marketing works. 

For most Americans, the final three months of the year mean gift shopping, holidays, and parties. For marketers, it means work. Black Friday is coming up soon.

Browse abandonment emails attempt to re-engage a customer who has browsed your site or searched for a specific product but didn’t add any items to their cart.

Business is a journey. It does not thrive without customers. Thanks to marketing strategies, your business brand and image are known. The world continues to walk down the digital path, providing more outlets and options for brand awareness. But how do you market your business successfully? That’s easy; use a marketing funnel.

Emails have been around a long time, longer than the internet itself. Of course, the look and feel of email was much different than it is today. It continues to evolve faster than ever, making it important for you to be aware of the latest trends and projections. You want to keep up with the competition and reform your marketing plan accordingly, not fall behind with the times.

When marketing a product or service, you want to reach out to everyone. Is that realistic? Maybe, but it won’t be simple. Begin leveraging audience segmentation in order to be effective when contacting potential buyers. 

For most American consumers, Christmas and the holiday shopping season is still a few months away, out of sight and out of mind. For marketers, holiday planning is in full swing. The biggest season for online sales is just over the horizon, which means huge Q4 revenue gains and website traffic are on their way soon.

Feeling overwhelmed? You’re not alone.

The holidays, especially in 2021, are a complex time for eCommerce marketers with a never-ending list of to-dos. 

Email marketing is an essential part of any ecommerce content marketing strategy. Not only this, email marketing is an extremely cost-effective and efficient way to get in touch with your customers and grow your business. There are many other ways to engage your email subscribers without always pushing new sales. Inform customers and win sales by implementing other email ideas into your email marketing strategy. In this blog post, we will highlight three of the most overlooked email marketing ideas for 7-figure ecommerce brands to use in future email marketing strategies. Whether you are leading your ecommerce company’s email efforts or outsourcing your email marketing services, these email ideas will help guide email messaging in upcoming email marketing campaigns.

If you want to know how to outrank your competitors in organic search, this is the podcast for you.

Leveraging the power of PR, keyword research, and long-form articles can be the key to tremendous eCommerce organic growth. This episode will comfort, excite, and inform you on exactly how you can organically grow your brand without investing in paid media.

Klaviyo is an advanced email marketing platform that allows ecommerce and customer-centric businesses to create experiences that drive revenue, scale brands, and build online. If you are looking to build your business to the next level by growing your email contact list and creating valuable relationships, Klaviyo is an excellent tool for you and your team. You know the phrase, “Work smarter, not harder”!

In 2021, it is a known fact that segmenting email campaigns for ecommerce companies lead to higher open rates, higher click-through rates, higher conversion rates, and overall better performance. In previous years, it was thought that following the “spray-and-pray” method, sending email campaigns to unsegmented subscribers, would lead to better engagement.

This “best practice” does the exact opposite guiding users directly to the unsubscribe button. Without personalization and segmentation methods implemented, email subscribers will be delivered email campaigns that simply do not make sense for them, wasting their time and yours. Email marketing is very much alive and email segmentation is one of the most important procedures to healthy email marketing campaigns.

If you think you know how to get the best talent for your brand then this is the podcast for you.

Years of experience of hiring can still leave you closed off from these valuable insider tips. This episode will leave you with the best tips you can receive about the talent you are wanting.

If you think that hands off is the best model for sustaining a product-based subscription service then this podcast has some news for you.

Regardless of all of the streaming subscription services, there remains a large market available for hand-crafted subscriptions delivered periodically.

If you think you’re Ecommerce brand is safe with Amazon and Walmart around then you’re about to be very surprised.

Not too long ago, many thought that eCommerce was just a fad. 

But nowadays, eCommerce has clearly created significant opportunities for brands across different industries.

What happens when you launch a successful Kickstarter and want to turn that campaign into a well known brand?

How do you make soap an irresistible product? You might start by creating hilariously viral YouTube videos that captures the masculine scents of soap.

What should eCommerce businesses focus on in the early stages?

90% of all text messages are opened within the first 3 minutes of being received.  

A lot of businesses think of eCommerce marketing as a combination of making their product look amazing, buying more ad space, and selling, selling, selling.

But there’s more to successful eCommerce marketing than that.

With 2020 about to be literally hindsight, we can look towards 2021 with a clearer vision. The new year ahead is likely to bring more changes and being on top of your email marketing game should be a top priority.  

Everyone’s looking for an edge in the eCommerce space.

One of the best parts of my job is working with creatives-turned-entrepreneurs to help them accelerate their brand growth. I get really pumped when I’m able to help them become more attractive to larger companies looking to buy. When a Fortune 500 brand comes knocking, you better be ready!

At the end of the day, what is our primary task as online marketers?

It’s to provide communication or an experience that inspires our website visitors to execute the desired outcome. Now that outcome might be making purchases or adding items to a shopping cart, signing up for an email newsletter, telling a friend about your brand, or engaging with your Instagram feed.

There are a number of goals that can be valuable to a brand and they don’t all necessarily serve a sales function.

So if that’s the case, the real question for every marketer becomes, how do I improve on the number of people who are doing my desired action? How can I tweak the message, edit my approach, or try something new to get small but meaningful upticks in desired behaviors?

Email marketing is alive and thriving like never before, but engagement between brands has changed. Read on to learn more about email marketing and why it remains a valuable form of communication.

Emails stand strong when it comes to communication. They aren’t going anywhere soon. Instead, they remain at the top of the food chain to influence subscribers and build a customer base. But are they traveling to the proper destination?

Everyone makes mistakes. But in the world of email marketing, a mistake can be costly.

More likely than not, you’ve been on the receiving end of a botched promotional email. The sender might have spelled your name wrong, sent an image that doesn’t load, or included a faulty link. 

Ever watched the movie Snatch? In one iconic poster for the Guy Ritchie movie, Brad Pitt is shown ready to fight someone two or three times as big as him.

Let’s talk about the digital marketing channel I’m most excited in 2021: conversational marketing.

Conversational Marketing includes SMS, Messenger, Slack, Whatsapp, or any platform where you can have an instant one on one conversation.

You’ve heard about “email funnels” and how you can use them to grow your business. But what is a funnel? How can it help with your customer outreach?

An email marketing funnel is a way to organize your communication approach with your potential customers. It helps you:

• Send the right emails at the right time, to the right people
• Establish an engaging customer relationship
• Build better relationships
• Drive ROI

Creating and optimizing your email sales funnel creates new opportunities for your business. Let's get into the nitty-gritty of building email marketing funnels to grow your business and you'll start to understand why.

Most consumers expect to receive emails from their favorite brands touting sales and new products, but email marketing can be used in many more industries besides eCommerce.

Healthcare is a perfect example. 

With over 2.6 billion monthly active users in 2020, Facebook is the biggest social network in the world.

It seems that every business wants to get in on the action; a Salesforce study says 66 percent of a typical business advertising budget will go to paid ads on Facebook and other social platforms.

But there are some problems, and an often-overlooked “oldie but goodie” may be the key to unlocking better ROI from your marketing spend.

Let’s talk about the state of email marketing. What are some of the trends that we’re seeing? How are leaders in Fashion & Apparel, Health & Wellness, CBD—all the top eCommerce innovators—approaching their marketing messaging in 2021?

The AI Revolution: How AI is Disrupting B2B Marketing & Sales

Since the turn of the 21st century, scientists, mathematicians, and futurists have predicted dates when humanoid robots might one day take over the world through nefarious methods.

I’ll admit it, I’ve been on a Sales movie binge of late. From Glengarry Glen Ross to The Wolf of Wall Street, there’s some great flicks out there that hardcore sales professionals quote religiously.

ABC! Always. Be. Closing.

The legendary Glengarry Glen Ross movie gave us the framework in the early 90’s that inspired a generation of eager salesmen and women to be in the mindset of closing deals by any means possible.

Warning: The following content contains graphic material not suitable for beginners. An expert’s consent is strongly advised.

In 1971, Ray Tomlinson, a computer programmer at MIT, sent the most insignificant message on a system called ARPANET. He personally doesn’t remember what he sent, but it was along the lines of TEST123 or QWERTY.

Since launching in 2005, Hubspot has made a number of updates to keep up with the Marketing Automation industry.

Let’s have a conversation!

Most of us have heard about Conversational Marketing in the past two years.

• What is Conversational Marketing?
• How can it Benefit my Company?

These are legitimate questions that prospects ask us. I’ll answer as best as I can!

It seems like it was only yesterday the term "influencer" became a thing. Now, influencers, and consequently, "influencer marketing" has taken the online world by storm.

With 3.484 billion social media users worldwide in 2019, it's not surprising to see why influencers are trending. More than 3/4 of Facebook users and 1/2 of Instagram users also use the platforms daily, exposing themselves to influencer content every single day.

Email is a great marketing tool that allows you to reach hundreds or thousands of people instantly. But no matter how many emails you send each week, you won’t get any results if those emails don’t even reach your recipients’ inboxes.

In the past few years, automation, specifically marketing automation, has become increasingly popular among brands.

Many people equate automation with efficiency, so it’s not surprising to see many business owners looking into purchasing marketing automation software or hiring a marketing automation specialist to make their marketing process more streamlined.

On July 12, 2019, the Federal Trade Commission (FTC) fined Facebook with a record-setting $5 billion for violations to the 2012 agreement Facebook entered with the FTC.

Under the 2012 consent decree, Facebook was required to adhere to certain rules that protected their users’ privacy.

Is there anything worse than waiting on hold with customer service? From the terrible music to repetitive automated messages to the painful wait times, if we don’t spend another second on hold, it’ll be too soon.

That’s why as both brand marketers and consumers ourselves, we’re thankful for the advent of SMS-based customer service.

When you think of SMS, you probably think of texting with your friends and family members. However, modern eCommerce has harnessed the power of SMS to improve and simplify customer service communications.

When you’re just starting out with email automation, one of the first things that you’re going to learn about is the welcome series email. The Welcome Series is one of the most if not the biggest driver of triggered automation revenue.