The QuaGrowth Blog

QuaGrowth, an Email Marketing Agency for 7 figure plus eCommerce brands, was acquired today by GR0. Here's the article in AdWeek announcing the QuaGrowth acquisition. The below content was taken directly from the QuaGrowth Newsletter. 

QuaGrowth acquired by GR0, a SEO and Digital Marketing Agency

I have some special news today. QuaGrowth is officially acquired by GR0, a SEO and Digital Marketing Agency in Los Angeles, California. A 3 1/2 year journey comes to an end while a new one begins.I started QuaGrowth on Jan 1st 2019 after leaving my previous agency, MuteSix, looking for a new challenge. Although I had spent about 5 years working on eCommerce, QuaGrowth originally started out as a B2B Agency. I was gung-ho about attending all the biggest conferences to sell my services and become a world-renowned speaker for all things B2B Marketing. I went to Hubspot’s INBOUND, Drift’s HyperGrowth, and Gong’s Celebrate conferences to name a few. After I returned home from these conferences, I started getting referrals, but not B2B referrals. These were eCommerce referrals from big brands that needed help. I learned a very important lesson that day: Focus on what you know and double down on that! What I knew very well was eCommerce.

You make a purchase, and the brand recommends a product that pairs well with your purchase.

You search for a category of products and receive ads on Facebook for the major sellers of those products.

You browse a company’s website and receive a coupon from that company in your inbox a few days later.

In each of those cases, you have experienced targeted selling. Targeted selling is a powerful marketing strategy that dates back a long time. With the vast amount of data we have access to, plus the sophistication of modern marketing technology, targeted selling is more effective than ever.

Today’s post will outline the benefits of targeted selling, some examples of how the strategy comes to life, and how it can potentially help your business. 

Every business wants their customer to associate their brand with positive feelings. They want to inspire admiration, advocacy, and even obsession. That is the business of the brand marketing team — to align their company’s image with the values of the customer.

On the other hand, there is the business of the product marketing team, which is slightly different. Achieving brand awareness and positive impressions is certainly an important goal for any company. 

What is the purpose of marketing?

It’s not a rhetorical question. We actually want to know. What is the purpose of creating promotional marketing material? It takes quite a bit of time, effort, and analysis, so it must serve an important purpose?

Is it to convert people into customers, to produce sales? Is it to increase awareness of your brand or product? Is it to engage in the dialogue surrounding the problem your product fundamentally solves?

Yes, marketing can achieve each of these goals.

Marketing is about forming and maintaining a relationship with your customer in the simplest terms. It is communication, and like in any other relationship, the style, strategy, and tone behind any communication can make or break it.

Human beings respond to how they’re spoken to. Marketing is a conversation between two human beings. Our principal goal as marketers is to speak to a customer and create goodwill, build trust, and maintain loyalty. We really just want people to say, “Oh, that brand? I love that brand.”

Here at Quagrowth, that’s the goal behind every email we send. It’s to communicate in a way that fosters and fortifies a relationship. And yes, if we do it right, that can and often does lead to a sale.

Today, we’re going to be talking about some email templates for eCommerce businesses that all ladder up the principles of relationship management. Keep reading for ways you can reach both new and existing customers via email. 

Look at all of the outlets people have when it comes to shopping. It’s no longer segregated to brick-and-mortar stores. Now there is an ever-growing web of competition in the market.

Businesses want to draw in and connect with customers. It’s a basic part of their operating strategy, their operating plan. Thanks to email marketing leading, the door of opportunity swings open, allowing the touchpoints to surface and begin building relationships. 

Welcome to the marketing funnel. Are you familiar with it? It helps companies engage with their customers, mapping out their journey from start to finish. 

We’ve all been a part of the marketing funnel, especially at the top. It may have been as early as last night. 

Marketing is not just about gaining a new audience or prospective customers. It’s also about holding onto the current fan base, the ones showing loyalty to your company. In fact, it can cost up to 16 times more to actively market to new customers than to hold onto current ones.

Emails are thoughtfully designed to capture the attention of your audience. Included in your email marketing, Call-To-Actions (CTAs) and other links provide subscribers the ability to engage with your eCommerce website. But how often are those links generating revenue?