Customers are the life support to a business. They bring the sales model to fruition. Their satisfaction is at the forefront as marketers strive to create a marketing strategy to build brand loyalty.
Customers are the life support to a business. They bring the sales model to fruition. Their satisfaction is at the forefront as marketers strive to create a marketing strategy to build brand loyalty.
Marketing used to be straightforward, using billboards or magazines to draw in a target audience. Today, technological advances allow for broader advertising techniques. To have the best results, marketers use multiple communication channels to engage their audience. But just like humans, some channels do not complement each other, and others work together amicably.
Why is email such an essential part of marketing campaigns? It’s simple. It works. Email marketing is one of the best investments you can make to maximize your return. Year after year, throughout industry trends that have come and gone, email marketing has proved its value.
Ready to invest more seriously in your email marketing? Great. Here’s where it gets a little more complicated. With new automated tools enabling marketers to send segmented and personalized messages, the task of sending an email is more complex and nuanced than ever before. Not to worry, we at Quagrowth are ready to help you make sense of it all.
Today, we will look at flow charts to better understand how automation can help you customize your customers’ experiences. We’ll detail:
You know what they say; it takes money to make money. Nowhere is that more true than in the world of marketing, where the make-up of your quarterly budget can make or break your earnings.
Wondering how you should split your budget up? Well, today, we’ll make a case for email marketing, a highly modular tool that, when used correctly, can see significant returns. We’ll detail:
An eCommerce business is not simple to run. Building your customer base is key, and learning who to market to is part of your business strategy, but how can you engage with your audience and keep them coming back for more?
Cross Channel Marketing goes by many names. Whether your business calls it omnichannel or integrated campaign marketing, it’s all the same. The truth is, Cross Channel Marketing is the baseline for major brand campaigns.
New marketing channels are emerging thanks to the advancement of technology. But don’t drop email just yet. Keep it in your marketing plan. Email marketing remains a popular choice, standing as one of the most effective ways to engage with an audience.
Everyone likes to be missed. It’s the equal and opposite sensation to FOMO. Knowing you’re wanted is an incredible impression that makes you feel validated and acknowledged. Psychologically speaking, it’s up there, which is why it makes for a pretty compelling marketing strategy.
But businesses miss customers a little differently. For one, what they’re actually missing is the sale rather than the just pleasure of a customer’s company.
Email marketing is a great tool to build into your marketing plan. Not only are you able to build relationships with a large target audience, but you can continue to promote products and services all at the touch of a button.
eCommerce combined with digital marketing equals greater brand awareness.