4 min read

Built on YouTube: Patrick Adair's 7-figure Growth with Lewis Fausett

Dec 29, 2020 5:10:00 PM

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A lot of businesses think of eCommerce marketing as a combination of making their product look amazing, buying more ad space, and selling, selling, selling.

But there’s more to successful eCommerce marketing than that.

 
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Today, I sat down with Lewis Fausett, COO at 7-figure eCommerce brand Patrick Adair Designs, to discuss eCommerce marketing and content strategy.

What You'll Learn:

  • How he dropped out of school and became a COO.
  • His secret to great content.
  • Unique ways to factor ROAS.
  • Mistakes eCommerce businesses make when scaling.
  • The future of eCommerce.

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Want to learn more on how QuaGrowth helped Patrick Adair Designs increase store revenue 284% year over year? Check out our Patrick Adair Email Marketing Case Study to discover the secrets to their success!

Episode Show Notes

  • :40 - Lewis discusses his role as CMO of Patrick Adair Designs.
  • 2:12 - How Lewis learned marketing -  Pay really good people to learn from at different points of career.
  • 3:30 - Lewis attended college for biomedical physics at the University of Utah. He met Patrick Adair to help build his website in free time. Patrick offered Lewis a % of company if he dropped out of college. 
  • 10:02 - How Patrick Adair Designs built their YouTube channel to 700k+ subscribers investing in how it's made videos.
  • 13:20 - The secret to YouTube storytelling - Create better quality production videos.
  • 16:38 - Lewis discusses the most important marketing channels for his brand.
  • 17:19 - How Content Marketing + Email allowed Patrick Adair Designs to invest more in paid media.
  • 20:48 - Lewis discusses the importance of using blended return on ad spend.
  • 23:04- Lewis strives to get above a 1X on Facebook prospecting, 4X on Facebook re-marketing, and 2x on Google to get a 20 - 30% profit margin.
  • 27:19 - How personalizing the emails helps brand storytelling and engagement for Patrick Adair Designs.
  • 30:38 - Lewis writes the emails in Patrick's voice.
  • 31:40 - The advice Lewis would give to other eCommerce business owners - Focus on the long play of content strategy and hyper optimize.
  • 37:29 - The importance of capturing Emails on the first touchpoint once product targeting on Facebook hits a ceiling.
  • 39:08 - How the Facebook Group Lewis built drives an additional 100k a year in revenue for Patrick Adair Designs.

Lightning Round

  • 41:35 - What do most business owners do wrong? They fail to understand their cash conversion cycle and LTV.
  • 42:18 - The top two mistakes Lewis see's other business owners make - Not investing intelligently on staffing and creating systems for scaling.
  • 42:39 - The future of eCommerce - Dominated by large marketplace brands.
  • 43:40 - Top 4 tips for eCommerce business owners in 2021 - Focus on content, create sustainable community, do more of what works, and get good at studying numbers.

Links

For the entire interview, tune in right here or on Apple PodcastSpotify, or Stitcher.

Jason
Written by Jason Boehle