5 min read

Ryan Gruss on How to Get Your Brand Acquired By A Fortune 500 Company

Dec 18, 2020 9:52:45 AM

Ryan Gruss, founder of The Loop Loft

One of the best parts of my job is working with creatives-turned-entrepreneurs to help them accelerate their brand growth. I get really pumped when I’m able to help them become more attractive to larger companies looking to buy. When a Fortune 500 brand comes knocking, you better be ready!

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For this episode, I got to sit down with one of the most creative creatives I know, Ryan Gruss, Founder and CEO at The Loop Loft, to discuss his journey from Atlantic Records to founding his own business and everything he’s learned on the way.

What You'll Learn:

  • The evolution of Facebook Ads, Shopify, and organic content.
  • The idea behind The Loop Loft
  • Mistakes he’s made as an entrepreneur and how he manages his time as a creative.
  • How to make your brand attractive to Fortune 500 companies for acquisition.
  • The future of eCommerce.

Ryan Gruss on how to get acquired by a Fortune 500 brand

Interested in learning more about Ryan's journey from drummer to drum-entrepreneur and how he was able to get acquired by Native Instruments? View our Loop Loft Email Marketing Case Study.

Episode Show Notes

  • 0:41 - Ryan discusses his background as a drummer and creating a band with college buddies.
  • 3:57 - How Napster affected the music industry.
  • 7:17 - Ryan starts a blog and posts everyday to it.
  • 8:26 - Ryan discusses how The 4 Hour Work Week helped him the set funnels he needed to succeed online.
  • 11:29 - Ryan starts a Shopify store and begins using Facebook Ads.
  • 12:40 - The early days of Facebook Ads - Ryan kept doubling his money on ad spend. He was collecting as many emails as he could with a simple popup.
  • 14:57 - Ryan quits his day job to focus on The Loop Loft full time.
  • 16:24 - Ryan raises $25,000 from friends and family to take Loop Loft to the next level.
  • 19:16 - Ryan describes his daily routine when starting Loop Loft - 4 hours of admin time followed by creative time. During this time Ryan learned the importance of LTV and CPA.
  • 21:35 - Attracting world renowned drummers to The Loop Loft like Matt Chamberlain and Omar Hakim.
  • 22:39 - Using cold email outreach to contact some of Ryan's favorite drummers.
  • 25:32 - Early mistakes - Discounting too much.
  • 27:50 - Most significant industry change - Brands moving to the subscription model.
  • 29:52 - Ryan discusses the details of the Native Instruments acquisition.
  • 31:18 - Tips on how to get your eCommerce brand acquired - "Have all your shit organized!"
  • 32:12 - Ryan discusses is only other employee (part-time) before getting acquired.
  • 33:47 - Lessons learned selling to a Fortune 500 brand - Be flexible. 
  • 36:20 - Ryan discusses some of the world's most famous Loop Loft customers like Rivers Cuomo of Weezer and Adam Horvitz from Beastie Boys.
  • 37:26 - How things have changed during COVID - More content is getting created.
  • 38:59 - Ryan discusses his favorite books - 4 Hour Work Week, Delivering Happiness, All You Need to Know About the Music Business and Edison.
  • 42:56 - The future of eCommerce - Everything is going mobile.


For the entire interview, tune in right here or on Apple Podcast, Spotify, or Stitcher.


Written by Jason Boehle