4 min read

Jeremy Horowitz on Mastering Your Owned Channels

Feb 18, 2021 12:40:42 PM

Jeremy Horowitz of Messenger Mastermind

If you think eCommerce is just sending out emails then we’re about to open up a whole new world for you.

With the growing options of social media, advanced email marketing techniques, and now especially the field of SMS, eCommerce has never had more potential.

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Jeremy Horritz, Founder of Messenger Mastermind, a company that has become marketing experts themselves to showcase how Facebook Groups, SMS messaging, and other new mediums are rising to be major money makers.

In this episode, Jeremy and I spoke on the topics of email marketing’s strong vitality and newest evolution.

What You'll Learn from Jeremy Horowitz: 

  • How to properly follow up on customer’s business
  • The type of coupons to give out to bring customer’s back
  • The freedom of controlling your own markets instead of using social media
  • Diversifying income outlets
  • How eCommerce is still going extraordinarily strong

Jeremy Horowitz on owned media for growth.

Episode Show Notes

  • 1:10 - Jeremy discusses his brand Messenger Mastermind.
  • 2:26 - Owned media channels - SMS, Email, Messenger, Facebook groups.
  • 4:12 - Jermey explains how some brand learned hard lessons last year due to NOT investing in their "owned media".
  • 8:29 - Jeremy discusses the importance of SMS for eCommerce brands.
  • 14:59 - One of Jeremy's biggest lessons learned last year when discussing Facebook Messenger - "Don't build your house on rented land".
  • 18:28 - Jeremy discusses the biggest pain point points for large brands in owned media: Use multiple touch points.
  • 22:52 - Jeremy mentions the importance of customer service response times - If you cant respond in a few minutes you can easily loose the sale.
  • 24:01 - Jeremy's top owned media tech stack.
  • 25:58 - The most important KPIs to track - traffic sales, AOV, and conversion rate.
  • 26:28 - Jeremy discusses how to increase AOV by 10 - 20%.
  • 30:19 - Jeremy discusses how we thinking about Post-Purchase SMS funnels.
  • 31:55 - Jeremy discusses how he implements Facebook Groups - Become the expert for your product.

Lightning Round

  • 36:54 - Jeremy's favorite podcast episodes from Messenger Mastermind.
  • 38:07 - Jeremy's daily routine.
  • 38:27 - Book recommendations - Anything by Russel Brunson.
  • 38:45 - The podcasts Jeremy listens to.
  • 39:11 - Jeremy discusses where Master Mastermind is going in 2021.


For the entire interview, tune in right here or on Apple PodcastSpotify, or Stitcher.
Written by Jason Boehle