Conversational marketing, or more popularly known as chatbots are all the rage in eCommerce marketing these days. With the growing number of business owners who are now using some form of messenger marketing or chatbot. The increase in chatbot usage is so staggering that Gartner predicts that the average person will have more conversations with a chatbot than with their spouses by 2021.
But why is conversational marketing or chatbots so popular? Why is every marketing agency or chatbot agency saying that chatbots are the future of eCommerce?
Why Conversational Marketing is Taking the eCommerce World by Storm
Chatbots started out as a way to minimize the time spent by actual customer service agents on customer questions. By preparing answers to FAQs and programming messaging programs to answer these questions instantaneously, businesses were able to reduce repetitive customer interactions and improve customer service efficiency. Using chatbots for customer service is still one of the most common use cases for messenger marketing today, but conversational marketing experts are now also recognizing the potential that chatbots offer for sales.
By monitoring your customers or potential customers on your website, you’re able to infer their preferences, interests, and behaviors. Say, you’ve got a customer who just purchased hiking boots and a pair of hiking pants. You can send them a message containing suggestions for their next purchase such as a hiking pack, trekking poles, or even a camping tent. You can also follow up abandoned carts or offer discounts if they checkout now.
With messenger marketing, you can turn one-time buyers into repeat customers and abandoned carts into actual sales.
Conversational Marketing Growth Hacks
In order to fully realize the potential of FB messenger marketing, you need to get people subscribed to you first. Here are some useful tips on how to grow your messenger list.
- Comment Capture
Comment Capture triggers when someone comments on a Facebook post. For example, you could say "REPLY with welcome10 to receive 10% off".
- Collect email and messenger subscribers at the same time using pop-ups.
Messenger subscribers are 4x more engaged than email subscribers, but that doesn’t mean that you should just forget about email marketing. Collecting email and messenger subscribers in your pop-ups at the same time is a great way to hit two birds with one stone.
- Advertise on Facebook.
Use Facebook ads and sponsored messages to reel in more potential customers. Sure, it’s going to take a chunk of your marketing or advertising budget, but with a really good messenger marketing strategy, you can recoup your payment for Facebook ads and sponsored messengers in no time.