The QuaGrowth Blog

6 min read

QuaGrowth Acquired by GR0

By Jason on Jun 24, 2022 9:30:00 AM

QuaGrowth, an Email Marketing Agency for 7 figure plus eCommerce brands, was acquired today by GR0. Here's the article in AdWeek announcing the QuaGrowth acquisition. The below content was taken directly from the QuaGrowth Newsletter. 

QuaGrowth acquired by GR0, a SEO and Digital Marketing Agency

I have some special news today. QuaGrowth is officially acquired by GR0, a SEO and Digital Marketing Agency in Los Angeles, California. A 3 1/2 year journey comes to an end while a new one begins.I started QuaGrowth on Jan 1st 2019 after leaving my previous agency, MuteSix, looking for a new challenge. Although I had spent about 5 years working on eCommerce, QuaGrowth originally started out as a B2B Agency. I was gung-ho about attending all the biggest conferences to sell my services and become a world-renowned speaker for all things B2B Marketing. I went to Hubspot’s INBOUND, Drift’s HyperGrowth, and Gong’s Celebrate conferences to name a few. After I returned home from these conferences, I started getting referrals, but not B2B referrals. These were eCommerce referrals from big brands that needed help. I learned a very important lesson that day: Focus on what you know and double down on that! What I knew very well was eCommerce.

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11 min read

Choosing An eCommerce Email Marketing Agency

By Jason on Jul 28, 2021 11:30:00 AM

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8 min read

5 Advanced Email List Segmentation Tips For Ecommerce in 2021

By Jason on Jul 7, 2021 11:15:00 AM

In 2021, it is a known fact that segmenting email campaigns for ecommerce companies lead to higher open rates, higher click-through rates, higher conversion rates, and overall better performance. In previous years, it was thought that following the “spray-and-pray” method, sending email campaigns to unsegmented subscribers, would lead to better engagement.

This “best practice” does the exact opposite guiding users directly to the unsubscribe button. Without personalization and segmentation methods implemented, email subscribers will be delivered email campaigns that simply do not make sense for them, wasting their time and yours. Email marketing is very much alive and email segmentation is one of the most important procedures to healthy email marketing campaigns.

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