The QuaGrowth Blog

8 min read

Choosing An E-Commerce Email Marketing Agency: Four Things To Look For

By Jason on Jul 28, 2021 11:30:00 AM

Email marketing is a direct form of marketing that drives sales and helps ecommerce brands develop relationships with their customers. As your ecommerce business grows, it may be time to look for an email marketing agency to lead your company’s email marketing efforts. Finding an email marketing agency is easy, but finding the right one for your business can be difficult. There are several items to look out for when pursuing an email marketing agency, specifically an email marketing agency for ecommerce businesses.

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8 min read

Five Advanced Email List Segmentation Tips for Ecommerce for 2021

By Jason on Jul 7, 2021 11:15:00 AM

In 2021, it is a known fact that segmenting email campaigns for ecommerce companies lead to higher open rates, higher click-through rates, higher conversion rates, and overall better performance. In previous years, it was thought that following the “spray-and-pray” method, sending email campaigns to unsegmented subscribers, would lead to better engagement.

This “best practice” does the exact opposite guiding users directly to the unsubscribe button. Without personalization and segmentation methods implemented, email subscribers will be delivered email campaigns that simply do not make sense for them, wasting their time and yours. Email marketing is very much alive and email segmentation is one of the most important procedures to healthy email marketing campaigns.

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