Email marketing is an essential part of any ecommerce content marketing strategy. Not only this, email marketing is an extremely cost-effective and efficient way to get in touch with your customers and grow your business. There are many other ways to engage your email subscribers without always pushing new sales. Inform customers and win sales by implementing other email ideas into your email marketing strategy. In this blog post, we will highlight three of the most overlooked email marketing ideas for 7-figure ecommerce brands to use in future email marketing strategies. Whether you are leading your ecommerce company’s email efforts or outsourcing your email marketing services, these email ideas will help guide email messaging in upcoming email marketing campaigns.
Why is email marketing important for your ecommerce brand?
If you are a 7-figure brand selling online, then it is necessary to run email marketing campaigns. The conversion rate of email marketing efforts are significantly higher than other forms of marketing. With the massive shift to buying online, email marketing guides the email subscriber directly to your website to begin the buying process making it extremely easy to interact and encourage the user to take action. You can build a strong email list around your ecommerce brand and make it a strong communication tool for your community. Mailmodo says that email marketing has been proven to be 4x more successful than other digital marketing strategies . Finding a good email marketing strategy can take time, but with the right email marketing resources and knowledge, it can work wonders for your ecommerce brand. If you are not implementing an email marketing strategy, you are leaving money on the table.
Three Overlooked Email Marketing Ideas for Ecommerce Companies
There are countless email marketing ideas we could talk about in this QuaGrowth blog, but we are going to stick to three attention-grabbing, overlooked emails that when done properly, can be extremely beneficial for ecommerce brands. For your ecommerce email marketing strategy, it is important to have balance, provide value to the customer, and regularly communicate with your email subscribers. Email marketing is always useful when promoting sales, but there are other effective, attention-grabbing email marketing ideas that you can use to get in front of your target audience. Differentiating email marketing concepts and integrating new ideas will keep the subscriber engaged and will boost click-through rates. As you are exploring ecommerce email marketing agencies or prepping your team to tackle this in-house, planning ahead and investigating new ways to engage your subscribers will help your strategy evolve. Let’s take a look at the top three most overlooked email marketing concepts.
Back in Stock
Back in stock email campaigns are simply irresistible for customers, but you may be wondering what exactly is back in stock email? Essentially, back in stock emails notify customers when a high-demand product is available for purchase. A huge mistake that ecommerce companies make is choosing to remove the out-of-stock product page from their website and search engines. There are a variety of ways to address an out-of-stock item or even a product that is no longer carried. Rather than taking down the webpage, include an “Unavailable” or “Out of Stock” sticker to notify the interested customer. Then, place a simple call-to-action asking for the user to provide their email address to stay up-to-date with the product availability. Do not over complicate this piece. Click trigger pop-ups are a great way to prompt the user to fill in their email address without even having to click-through the product page. If you decide to discontinue a product, you can easily implement a 301 redirect that guides the customer to a similar item. This provides you with a second chance to close the sale. Now, the best part is the actual email, right?
Tips for Back in Stock Emails
When it comes to back in stock email campaigns and any email for that matter, there are three main factors to success which include the subject line, the email copy, and the call-to-action. The key to a great subject line for back in stock emails is adding in a sense of urgency like “limited time” or “don’t wait”. The body copy is a great spot to feature some awesome imagery and customize your content. Don’t forget to personalize these emails as much as possible. There is even a chance the user could be interested in other products so try suggesting similar products or providing other recommendations. Lastly, the call-to-action needs to be there for the customer to take action. You can go with a classic “Buy Now” or spice it up a bit by using language such as “Upgrade Your Closet” for a clothing company or “Nourish Your Body” for a healthy food brand. For examples of back in stock emails QuaGrowth has successfully launched for ecommerce clients, visit https://www.quagrowth.com/case-studies.html.
Quizzes and Engagement Pieces
Who doesn’t love a fun, engaging piece? Another great email marketing idea for your ecommerce company is utilizing quizzes to test the customer’s knowledge and delight them. Interactive quizzes are used to build engagement and grow your ecommerce brand’s reach thus selling more products. Building quizzes properly directly builds relationships with the customer. Think about what type of quiz makes the most sense for your brand and put yourself in the shoes of your ideal customer. Ask yourself, “would I take this quiz if it were sent to me?” If the answer is no, then you know it’s time to reevaluate your engagement piece.
Quiz Email Example
Let’s say your company sells furniture online and you are looking to build more engagement and generate sales through email marketing. Think about what is happening seasonally and what the consumer may want to increase their knowledge about. You can send an email to your subscribers for the fall and ask customers to take your “Decorating for the Fall” quiz. The customer can take a quick ten question survey on what their tastes are and your ecommerce company can give them your suggestions on how to revamp their home using furniture and decorations to match the season. You gain insight into what your customers like and they get products that they may potentially buy. Now, that’s what we call a win-win! Quizzes that engage the customer like this fuel your company’s growth and uncover opportunities. You are able to figure out what is working and what is not working in a straightforward manner. This is a commonly overlooked email marketing idea as it takes time to build your quiz and execute it, but the benefits of doing so are worthwhile.
A win-back email campaign is a great way to re-engage your contacts that are not as active. Let’s say you have a subscriber that made a purchase or stopped opening your emails. If you are thinking that this customer is lost, you are incorrect. This person is still on the hook, but needs to be engaged again. In fact, it costs five times as much to attract a new customer than to keep an existing one. It’s key to reestablish your relationship with the customer and focus on building loyalty. Rule of thumb is to send a win-back email three months after a customer has stopped opening your email campaigns. Keep in mind, if you have an expensive product, the customer may take longer to make a purchase given the price.
Win-Back Email Sequence
The win-back emails can be sent in a strategic sequence to maximize results. We recommend starting with a simple email to remind the customer that your ecommerce company still exists. Kickoff the win-back email sequence with a straightforward and easy email to get the person reengaged and interacting again. Don’t give up quite yet, though. If the simple “hello” win-back email doesn’t work, follow up with another win-back email that includes an extra bonus. This is a great way to move the customer along in the sales cycle and get them closer to making a purchase. A special limited time offer or incentive may get that subscriber to take action. Some customers still may not want to reenter the purchase process so the next win-back email in this sequence can be asking for feedback. It is okay if the person is not ready to commit to a purchase quite yet, but providing their thoughts and information is free! Ask for feedback that can help improve your marketing efforts in the future. Eventually, if the person is still not interested, there comes a time when it is important to send a last chance win-back email. Check in on the customer and let them know that they need to respond or they will be unsubscribed from future emails. This is called a “last chance email”. The win-back email concept is essential to engage the customer and spark some interest. Simply put, a customer is not lost just because they have not been active. Use this win-back email sequence to showcase some of your awesome products, feature cool incentives, gain a better understanding of your customers, and to remove inactive subscribers.
There are countless ways to interact and engage with your customers through email marketing and the ideas listed in this blog will get you off to a great start. Keep these three overlooked email ideas in mind when you are putting together your email marketing plans. From back in stock to win-back emails, these email marketing ideas are great ways to generate sales in a different way. For more email marketing tips and ideas, visit the case studies section on our website. We feature email marketing success stories for companies such as Buttercloth, Public Rec, Ikonick, and more. Ready to build your email marketing list and strategy with a top ecommerce email marketing agency? Get started here.