3 min read

How Plonk Wine Club keeps their Wine Unique /w Etty Klein

Apr 14, 2021 6:04:43 PM

Etty Klein of Plonk Wine Club Headshot Card

If you think that hands off is the best model for sustaining a product-based subscription service then this podcast has some news for you.

Regardless of all of the streaming subscription services, there remains a large market available for hand-crafted subscriptions delivered periodically.

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Etty Klein, owner of Plonk Wine Club talks about how her wine box business took off, maintained integrity during the pandemic, and found herself still loving her job while doing it almost every single day.

In this episode, Etty and I talked deeply on exactly what makes her brand special, and the intricacies of making yours stand out in a saturated market.

What You'll Learn from Etty Klein of Plonk Wine Club:

  • The value of hands-on leadership.

  • Where to focus your recourses.

  • Best way to handle returning customers.

  • Affiliate Marketing’s value.

  • When to take brands off of your service.

Etty Klein, CEO of Plonk Wine Club, Quote Card

Episode Show Notes

  • 1:17 - Etty discusses the founding of Plonk Wine Club and her adventurous take on grapes.
  • 3:26 - Etty describes her process for discovering unique wines across the world in unknown regions.
  • 5:15 - Plonk Wine's most successful marketing channel - Affiliate Marketing.
  • 7:24 - How word of mouth is a big driver of revenue for Plonk Wine Club.
  • 9:16 - Creating monthly YouTube videos and the difference between her brand and Gary Vaynerchuk's.
  • 11:33 - Etty discusses why she chose the subscription route and the frequency her customers buy.
  • 15:57 - Sales of wine during the pandemic and her most successful season: Christmas.
  • 20:21 - Etty's advice to other wine entrepreneurs - It's very competitive, find your niche.
  • 21:45 - Etty discusses the future of eCommerce wine - The delivery will improve.

Lightning Round

  • 23:20 - Etty's favorite grape - Sepatu from Sicily.
  • 23:36 - The most underrated wine region - Slovenia.
  • 23:45 - Etty describes her typical workday - She speaks to customers as much as possible.
  • 25:55 - Etty's favorite eCommerce brand she buys from - The Citizenry and MistoBox.


For the entire interview, tune in right here or on Apple PodcastSpotify, or Stitcher.

Written by Jason Boehle